More and more organizations are prioritizing salespeople with strong digital and soft skills at the same time. While technologies may evolve, the following general trends have been consistent over the years in the sales industry:
- The importance of digital skills: As more and more sales are conducted online, companies are looking for salespeople with strong digital skills, such as using customer relationship management (CRM) software and social media to connect with prospects and customers.
- The rise of automation: Many companies are using automation and artificial intelligence to streamline sales processes, so salespeople who are comfortable using technology and can work with these tools may be in high demand.
- The need for customer-centricity: Companies are increasingly focused on building strong customer relationships and providing excellent customer service. Salespeople who demonstrate a customer-centric approach may be more likely to succeed in today’s market.
- The value of diversity: Companies are recognizing the value of diversity in the sales team and may be more likely to hire salespeople from diverse backgrounds.
It’s always a good idea to stay current on current hiring trends in your industry and be flexible and adaptable in your job search.
Author: Dario Priolo
Dario brings over 20 years of experience in the sales enablement and talent development industry. He has led marketing and strategy as CMO for leading companies like the Hay Group, Miller Heiman and Profiles International and has been part of 4 successful exits, including his own start-up.