Practice for Success: Sales Training Simulations Are an Essential Tool for Every Sales Trainer’s Toolbox

The critical art of repeated practicing to master a craft has not been available to salespeople until recently, with the rise of sales simulations.  In this article published in the Jan/Feb 2021 issue of Training Industry Magazine, Sciolytix CRO Nick Rini discusses why the vast majority of salespeople are not able to practice effectively, what problems arise as a result, and offers thoughts to sales trainers on how to address this issue.