Do your employees know that information shared or posted on social media instantly leaves a permanent record and deleting records is almost impossible. There is great potential to violate employment laws, release confidential information or damage an organization’s reputation. Just one post can destroy a career or cause a crisis in an organization.
Main Training Points:
- Social Media posts are permanent
- Social Media is not private
- The consequences of inappropriate posts
Information that should not be posted on social media
- Posting negative comments, opinions, conjectures or unproven allegations
- Defaming co-workers, colleagues, government officials, vendors and customers.
- Defamation can result in liability in a defamation claim.
- Posting messages, articles, pictures, music or video without permission.
- Almost everything on the internet is copyrighted.
- Never post anything without getting permission first.
- Not posting pictures or videos of co-workers without permission.
- Getting permission from co-workers before using quotes, advice, messages, or any other written or verbal communication.
- Posting information that is unavailable to the public.
- Making sure you get permission before posting any information about your organization.
- The legal consequences of insider trading.
Pictures and Videos
- Obtaining permission before posting any media captured in the workplace or at work events.
- The potential to divulge confidential information or trade secrets in media.
Posting Confidential Information
- Disclosing information such as credit card numbers, passwords, private health information, social security numbers
- Disclosing customer or vendor names.
- Disclosing private information such as information about a divorce, death, or illness.
- Even when your post has the best intentions disclosing information is off limits.
- When in doubt about what can be posted, consult with a manager or your legal department.
- Posting trade secrets about your organization’s operations, products or services.
- Releasing any confidential business information that gives your employer an advantage over its competitors.
Harassment and Bullying
- All organizational policies on harassment and bullying extend to social media.
- Never post offensive messages, jokes, pictures or videos.
- Posting about race, religion, gender, disability, age, sexual orientation and family status.
- Posting false, inaccurate, or exaggerated information about your organization’s products or services.
- Inaccurate reviews and claims about your competitors’ products and services as well.
- Including your name and your organization’s name when posting articles, testimonials or reviews about your products and services.
- Using social media for personal use during work hours.
- Organizational monetary losses from social media use.
- Limit social media use to break time.
- Posting negative or disloyal comments about your employer.
- Employers have the right to expect loyalty from their employees.
- Free speech does not protect your job.
Illegal or Immoral Activities
- Posting pictures, videos or text of illegal or immoral behavior.
- Even after work hours, employees are a representative of their organization.
This course includes a full HD video and an employee quiz.
Duration: 22 Minutes