Do your employees know that information shared or posted on social media instantly leaves a permanent record and deleting records is almost impossible. There is great potential to violate employment laws, release confidential information or damage an organization’s reputation. Just one post can destroy a career or cause a crisis in an organization.

Main Training Points:

  • Social Media posts are permanent
  • Social Media is not private
  • The consequences of inappropriate posts

Information that should not be posted on social media

Defamation

  • Posting negative comments, opinions, conjectures or unproven allegations
  • Defaming co-workers, colleagues, government officials, vendors and customers.
  • Defamation can result in liability in a defamation claim.

Copyright

  • Posting messages, articles, pictures, music or video without permission.
  • Almost everything on the internet is copyrighted.
  • Never post anything without getting permission first.
  • Not posting pictures or videos of co-workers without permission.
  • Getting permission from co-workers before using quotes, advice, messages, or any other written or verbal communication.

Insider Trading

  • Posting information that is unavailable to the public.
  • Making sure you get permission before posting any information about your organization.
  • The legal consequences of insider trading.

Pictures and Videos

  • Obtaining permission before posting any media captured in the workplace or at work events.
  • The potential to divulge confidential information or trade secrets in media.

Posting Confidential Information

  • Disclosing information such as credit card numbers, passwords, private health information, social security numbers
  • Disclosing customer or vendor names.
  • Disclosing private information such as information about a divorce, death, or illness.
  • Even when your post has the best intentions disclosing information is off limits.
  • When in doubt about what can be posted, consult with a manager or your legal department.

Trade Secrets

  • Posting trade secrets about your organization’s operations, products or services. 
  • Releasing any confidential business information that gives your employer an advantage over its competitors.

Harassment and Bullying

  • All organizational policies on harassment and bullying extend to social media.
  • Never post offensive messages, jokes, pictures or videos.
  • Posting about race, religion, gender, disability, age, sexual orientation and family status.

Dishonesty

  • Posting false, inaccurate, or exaggerated information about your organization’s products or services. 
  • Inaccurate reviews and claims about your competitors’ products and services as well.
  • Including your name and your organization’s name when posting articles, testimonials or reviews about your products and services.

Overuse

  • Using social media for personal use during work hours. 
  • Organizational monetary losses from social media use.
  • Limit social media use to break time.

Disloyalty

  • Posting negative or disloyal comments about your employer.
  • Employers have the right to expect loyalty from their employees.
  • Free speech does not protect your job.

Illegal or Immoral Activities

  • Posting pictures, videos or text of illegal or immoral behavior.
  • Even after work hours, employees are a representative of their organization.

This course includes a full HD video and an employee quiz.

Duration: 22 Minutes