In order to determine if sales simulations could predict future sales success, Sciolytix partnered with researchers at the Stephen Stagner Sales Excellence Institute at the University of Houston to analyze data collected from nearly 200 salespeople. Performance in 13 simulated sales conversations was compared to the ability of the salespeople to hit quota and to their overall sales effectiveness. The results showed that eight of the simulations were able to predict sales success. Additionally, there was evidence that different simulations tap into different skillsets, which suggests that success in different types of sales roles could be predicted with a smaller set of sims than the full 13.
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