Dr. Johannes Habel is an Associate Professor of Marketing at the University of Houston’s Stephen Stagner Sales Excellence Institute. Johannes’ research interests include the psychology of personal selling and sales management as well as the digital transformation of sales. He is currently studying how organizations can improve their sales force effectiveness through predictive analytics and artificial intelligence, novel forms of sales trainings, and the finetuning of sales incentives.

Johannes previously was a Professor at the Warwick Business School, United Kingdom, and an Associate Professor at ESMT Berlin, Germany. He received a doctorate in marketing from the University of Bochum, Germany; and a degree in management from the University of Mannheim, Germany. Before joining academia, he worked as a management consultant with Booz & Company (today strategy&) and as a radio news anchor.


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